Mariss Krasnikovs
Business & Product
Background across advertising, marketing, business development and product development in international markets.
Focuses on defining the problem, shaping the product and setting its commercial direction.
Turn scattered marketing data and repetitive work into systems you can trust.
Connected data, clear rules and less work done by hand.
Recent products
Our clients
The problem
Marketing work is spread across too many tools.
Data sits in one place, workflows in another, and the gaps between them are filled by manual work.
Second-guessing
Can we trust this number?
Rebuilding
The same report or spreadsheet, rebuilt every week.
No visibility
Something ran automatically, but nobody can see why.
We make the work reliable before we make it automatic.
What you get
01
Less manual work
Repetitive work is removed or automated instead of being moved to another person or another spreadsheet.
02
More confidence in the data
Sources, definitions and rules stay clear, so you can see what the numbers and actions are based on.
03
Technology that fits your workflow
Built around the way your team works.
How we work
Make it clear. Then automate it.
- 01
Define the problem
We start with one specific task, workflow or data issue that needs fixing.
- 02
Define the data and rules
We agree the sources, definitions and rules before anything is automated.
- 03
Build and test
We connect the platforms, apply the rules and test the setup with real data.
- 04
Run and improve
Your team uses it in day-to-day work. We keep it working as your setup changes.
Capabilities behind the work
Business, marketing and technology rarely work in isolation.
The work behind our products spans strategy, media, creative production, data, automation and system development.
Business and marketing
From defining the commercial problem to shaping the product, positioning and route to market.
- Brand and go-to-market strategy
- Product and commercial models
- Marketing and growth systems
- Business development
Media and creative
Experience across the systems behind advertising — from media buying and programmatic to agencies, publishers and creative production.
- Media planning and buying
- Programmatic and ad-tech ecosystems
- Agency and publisher workflows
- Creative production workflows
Data and systems
Data connected, structured and processed so it can move reliably between platforms and become useful for people and systems.
- Platform and API integrations
- Databases and data pipelines
- Processing, validation and logging
- Dashboards and control layers
Automation and AI
Repeatable workflows built to run automatically, while keeping the right controls and human decisions in place.
- Scheduled and event-based workflows
- Language, text and image processing
- AI classification and content workflows
- Monitoring, error handling and recovery
Platforms and connections
Meta · Google Ads · TikTok · CRM systems · databases · data warehouses · Google Drive · Google Sheets
APIs · cloud services · scheduled jobs · MCP connections
Not just connected. Built to keep working.
Who builds it
Marketing Grounded is built by two people combining business, marketing, product and automation experience.
LinkedIn
Ilze Rosicka
Technology & Automation
Combines marketing leadership and product development with hands-on software and automation experience.
Builds the systems behind the product, turning defined problems into working technology.
Experience with global brands including
Including work with or through leading agency networks such as WPP, Publicis and IPG.
Common questions
Get in touch
Tell us what you need to fix.
Tell us what needs fixing and see what could be simplified, structured or automated.